Surveying Target Markets

Using existing data on wealth, population size and infrastructure we created maps to identify target markets for remittance and local money sending services in Zimbabwe. We then designed and rolled out surveys to better understand these potential markets – why people send money, who they send to / receive from, and where they send money.

We distilled key insights and maps into digestible info-graphics which assisted the client in rolling out remittance and local money transfer services.

Client: Send Money Home/Mukuru